What is the best web design for your business? Should you start brainstorming of the perfect website, what are the considerations that you shouldn’t miss? For most businesses, it is crucial to have at least an idea how you could approach the website design process, since without the proper aesthetics, your competition will overtake on your company’s traffic and web presence.
Match the branding with your web design
First thing that you need to check is your branding. For companies that have a huge budget, they’d typically have a marketing department in charge of overall branding. Typically, large companies will coordinate with their marketing department before proceeding to brainstorm about their website design. Why? In order to have the best website, it should match the color of your overall branding. If your branding is minimalist, this should also reflect on how you make the company’s web design.
High quality and custom made images
There are times when companies opted for the stock photos. In today’s time, this is a mistake to ever opt for the stock photos. For those companies that are implementing means to cut the cost of their website, you should never compromise aesthetics. It is a trend today that you have the right type of images that are made specifically for your website.
Mobile friendly website
You have to be aware of the importance of having a mobile friendly website. You need to ensure that the site will adjust either on a mobile phone or on a tablet. For some websites, modern designs are accommodating texts by having longer content areas, but with adjustable widths as it goes to different screen sizes. The advantage of having a mobile friendly website is something that you need to look into. For instance, mobile friendly web designs are now becoming favored by Google.
Another aspect that you want to look into is the SEO aspect of your web design. You have to ask if the site is readable by the Google spiders. This way, you will have a chance to reach the top of the search result page. This will make sure that you get traffic to your site. According to statistics, 8 out of 10 users will only check the first Google result page. This is how Google plays an important role in your overall web design.
Navigation is an important part of your web design. When you have the right kind of navigation on your website, it has the ability to reduce the number of people who are just going to visit your landing page. This is crucial especially if you want to convert the visitors into customers.
Do not forget to add the social media buttons
Social media buttons play a huge role in the expansion of your web presence. This could improve the number of likes and followers on different social media platforms. Why not turn your traffic into social media followers also? This could be a good strategy to maintain traffic as well.
Having the best type of website can be a challenge. Don’t be frustrated if you will eventually need to re-design the website. This is just a normal process that you have to go through.