Sometimes, I sit down, relax and try to think of all the things that happened to my life the past twenty years. There are so many highlights, ups and down and various experiences that has truly molded me to be the person that I am today. I have undergone a series of problem, a few bumps along the road that has given me a lot of headaches and pushed me to the limit that I came to the point that I wanted to give up already. Still, I tried to be positive and look at the brighter side of things, which made me realize that regardless of the past experiences I have been through, no matter how tough it was, life is too wonderful.
One of the things I made a big mark to my life is the crisis that my family experienced almost five years ago. My parents are into the trade of ready- to- wear clothing. They are basically the middleman who gets their stocks from big companies locally and internationally, send out samples to well known department store owners and small time sellers and deliver the items if approved. They will pay their suppliers, add a little mark up from the cost and eventually come up with a selling price. This has been the practice for more than twenty years already. When they were starting, the business was really booming. Factories and clients were there left and right, They had a lot of transactions which has helped them save money to roll over again. But after some time, when China and Bangkok came in the picture, the factories in the country slowly declined because costs were higher as compared to them and they cannot match it. Since then the industry of RTW is slowly declining leaving the businessmen playing in this field ran out of transactions. The economic meltdown in the country also played a significant effect in the turmoil. Fifteen years later, my parent had six children all of which are studying in exclusive schools. They had to spend tons of money to pay for tuition and support each child’s need. They had to crawl and find to make ends meet just to allow each child to have the best education possible. They were too preoccupied with providing with what their kids needed that they took for granted their retirement savings. Fast forward to today, in their prime years they still need to work in order to help three of their children to graduate and still are not able to save enough money for them to secure a home in the future.
In order to keep the business alive, which is considered their bread and butter, they had to find ways to incorporate the use of technology in their practice. Today, they hired a professional that offers social media management packages to help market their product in the millions of Internet users. Thankfully, it has increased their sales the past few months. Now they are planning to design a more extensive strategy that will help them gain back a great majority of their usual customers.