Some so-called marketing pundits maintain that direct marketing communication is still the best method of reaching your target audience. In some way, they are right for nothing is better than word-of-mouth advertisements of your product and service. Likewise, no one can contravene the viewpoint of those pundits, although the effectiveness of direct marketing communication is usually dependent on the credibility of the one who is spreading the information about your product or service.
The behavior, however, of consumers nowadays are definitely changing. A couple of decades ago, it would truly correct to say that word-of-mouth alone would suffice to make a product known by the target market. Yet, with the onset of the internet and with the behavior of consumers greatly altered by the internet, it would be superfluous still and out touch with the reality to suppose that word-of-mouth alone is the most effective way of promoting a product.
The internet has greatly altered the behavior of consumers nowadays. Consumers would usually first search online to find a product or service before they even think of availing of a service or of buying a product. In view of this changing behavior of consumers, it is but imperative for business owners to take into consideration this new and changing behavior of their target market. It is likewise imperative for business owners to have a business website that would readily represent their businesses online.
Creating a business website is not an easy task for those who are not initiated into website designing. Despite the available new shopify themes and platforms from different social media sites, there is still a need for business owners—if they are not capable of a creating website—to avail of the service of web designer. The intricate process of creating a website is best left to the hands of experts in website creation to ensure that your business website would be highly responsive when viewed by your target market.
Your business website should be highly responsive so that online searchers can readily see your website even if they are using their mobile phones. There is a big difference between viewing a website using your desktop or laptop and viewing your website using a mobile phone. If your website is not responsive, viewers would definitely have a hard time viewing your website using their mobile phones.
Moreover, your business website should be highly optimized. It is definitely not enough for you to have a business website. It is imperative too that your website should be ranking high in the search engine page results (SERP). The reason for this is that websites that lag behind in ranking are seldom visited by web searchers. If you are, however, desirous of getting the bulk of consumers who use the internet in searching for a product or service, you should make your website reach the top three ranks of the SERP, for seldom do searchers go beyond the top three ranking websites when searching a product or service online. Search engine optimization is the means by which your business website can reach the top three ranking of the SERP. Hence, you should also avail of the service of an SEO expert after you have created your own website.